TRT Australia was looking for a marketing strategy to attract and win new customers within specific industrial sectors and geographies in Australia.
KEY CHALLENGES
The Key Challenges faced included:
Industry Awareness
TRT Australia needed to increase brand awareness to showcase their products, parts, services, and capabilities.
Grow Market Share
The TRT team also wanted to grow profitable market share in select segments and specific geographies in Australia.
New Business Generation
Work had been undertaken to convert specific prospects. This work had to be replicated at scale to attract a wider audience.
OUR SOLUTION
A mix of brand communications was designed to form a winning lead generation campaign for TRT Australia. The marketing execution involved:
Winning MARKETING
Communications
The TRT Value Proposition was further refined and communicated with the help of key market insights and customer research.
POWERFUL EDM
MARKETING CONTENT
A clever mix of marketing communications was developed and delivered with the appropriate channels – EDM proved to be powerful for TRT Australia.
Lead Generation that
Works
If you’re serious about increasing B2B sales, you’ll need a strong lead generation process. TRT Australia received sales-qualified leads at scale.
See more of our Work
We support our clients serving the following key sectors:
MANUFACTURING
AND TRANSPORT
Win with relevant and engaging content your markets and customers demand.
Construction
AND Fabrication
Make life easier for your customers and influencers involved in Construction.
Mining, Oil, Gas
AND Energy
Solve unmet needs and challenges with innovative solutions.
Work with Us
YOUR
FREE MARKETING
CONSULTATION
OUR SPECIALISTS CAN HELP YOU
- Generate more sales qualified leads
- Conduct market/customer research
- Increase Brand Awareness
- Produce content that drives sales
- Develop a Brand Positioning Strategy
- Build on Customer Loyalty
- Align sales and marketing
- Improve Customer Experience
- Enhance your sales presence
- Drive Sales Force Effectiveness