Toyota Tsusho was looking for a tailored market research program to pursue product development, diversify their business and enter new markets.
KEY CHALLENGES
The Key Challenges faced included:
Market Research
Toyota Tsusho required market evidence to determine a possible investment in new products and technologies.
Grow Sales Revenue
The Toyota Tsusho team also wanted to grow sales revenue in select market segments in Australia.
Unbiased Approach
The Research study had to been undertaken in an unbiased manner to provide a form of market acceptance.
OUR SOLUTION
A market research study was designed and executed for TOYOTA TSUSHO. Our solution involved:
Qualitative Research
We delivered a qualitative research study using “focus groups” and in-depth “one on one interviews”.
Market Insights revealed
The qualitative research approach allowed us to dig deeper and guide the discussion to ensure relevance.
The Results in Summary
The research study enabled Toyota Tsusho to finalise their business case on time and within budget.
See more of our Work
We support our clients serving the following key sectors:
MANUFACTURING
AND TRANSPORT
Win with relevant and engaging content your markets and customers demand.
Construction
AND Fabrication
Make life easier for your customers and influencers involved in Construction.
Mining, Oil, Gas
AND Energy
Solve unmet needs and challenges with innovative solutions.
Work with Us
YOUR
FREE MARKETING
CONSULTATION
OUR SPECIALISTS CAN HELP YOU
- Generate more sales qualified leads
- Conduct market/customer research
- Increase Brand Awareness
- Produce content that drives sales
- Develop a Brand Positioning Strategy
- Build on Customer Loyalty
- Align sales and marketing
- Improve Customer Experience
- Enhance your sales presence
- Drive Sales Force Effectiveness