Top 5 Requirements For Success

According to the State of Industrial Sales & Marketing 2020 Research Report – the top 5 top 5 requirements to achieve sales and marketing success included:

74% of survey respondents identified improving the customer experience as a key requirement to achieve sales and marketing success.

This was followed by:

• achieving sales effectiveness 68%
• aligning sales and marketing 55%
• sales forecasting and accuracy 49%
• implementing sales and marketing technology 44%

Forward-thinking industrial companies are continuously adapting to achieve total customer relevance and sustained growth.

This proves a ‘cookie-cutter’ service will not work in industrial marketing. A unique and well-planned strategy is needed to ensure a good customer experience.

Interestingly, 74% of industrial sales and marketing professionals predict they will outperform competitors in the next 3 years. The 205 survey respondents were asked to predict their future business performance relative to competitors over the coming 3 years.

A sign of market confidence in challenging conditions nationwide.

The vast majority (55%) believed they would do ‘somewhat better’ than their competitors, followed by those who believed they would do ‘significantly better’ (19%) and then those who believed they would perform ‘about the same’ (19%). 7% of survey respondents believed they would do ‘somewhat worse’.

This clearly demonstrates that sales and marketing professionals are optimistic about the future, even through a challenging and volatile 2020.

Government stimulus measures have proven to be essential to help support the Australian Manufacturing, Construction, and Mining industries. The federal budget has clearly built greater confidence back into these key sectors to drive Australian economic recovery in years to come.

To learn more download the State of Industrial Sales & Marketing 2020 Research Report

State of Industrial
Sales & Marketing 2020
Research Report

We were delighted to have 205 respondents participate in our first-ever Industrial Sales & Marketing Research Study, led by Deakin University and sponsored by Salesforce. The study focused on six key areas: Customer Experience, Sales Effectiveness, Sales and Marketing Alignment, E-Commerce and Technology, Loyalty, and Account Based Marketing (ABM).

Download the State of Industrial Sales & Marketing 2020 Research Report to learn more.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.