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CREATE AND DELIVER CUSTOMER VALUE

A value proposition is a positioning statement that explains what benefits you provide for who and how you do it uniquely well. To be successful with your value proposition you need to:

• Identify your specific target markets – the companies who will be buying your products and services. 
• Design the product and service offering required to deliver the perceived level of value.
• Test your VP with customers. Improve and implement. Create and continually reinforce “evidence” of these benefits.

Attempting to develop a winning value proposition can be hard work. But imagine if there was an easier way to map out what you offer to what your customers will appreciate and pay a premium for.

Your Guide provides a proven approach to develop and execute a compelling VP underpinned by your capabilities and guiding purpose.