Premier Cranes & Rigging was looking to drive client engagement through brand interaction and experiences. 

KEY CHALLENGES

The Key Challenges faced included:

Brand Awareness

Premier Cranes & Rigging needed to boost their brand awareness to showcase their reputation, core capabilities and lifting services tailored to their identified target audience.

Grow Sales

The Premier team also wanted to grow share of wallet from existing clients and acquire new business serving select key industries in specific geographies.

Culture

Work had been undertaken to unite the Premier team to better serve their clients by being different to all other players. This work had to be communicated in a powerful way.

OUR SOLUTION

An integrated marketing program was developed and executed for Premier Cranes & Rigging.

Engaging Content

We planned and delivered a distinct approach to content development. Relevant and engaging content was curated.

Differentiation

Marketing communications to provide real evidence of core capabilities were designed from EDM alerts to Video Case Studies.

MEDIUM SELECTION

The right mix of marketing mediums is critical to the success of tactical campaigns and communications.

Capability Statements

Capability Statements and Project Fact Sheets were designed and tailored for a specific target audience.

Social Media Presence

A clever mix of communications was developed and employed utilising a mix of social media channels.

Brand Awareness

Content was crafted to ensure the market was made aware of Premier’s lifting solutions and winning value proposition.

“Our team at Premier Cranes & Rigging has been lifted by the marketing strategies put forward by Industrial Ideas. Working closely with us to understand our culture, our strategic direction, then tailoring marketing messages to suit across a range of different mediums to generate results. Highly recommend.”

STEVE WARTON
Premier Cranes & Rigging, CEO

See more of our Work

We support our clients serving the following key sectors:

MANUFACTURING
AND TRANSPORT

Win with relevant and engaging content your markets and customers demand.

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Construction
AND Fabrication

Make life easier for your customers and influencers involved in Construction.

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Mining, Oil, Gas
AND Energy

Solve unmet needs and challenges with innovative solutions.

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FREE MARKETING
CONSULTATION

OUR SPECIALISTS CAN HELP YOU

  • Generate more sales qualified leads
  • Conduct market/customer research
  • Increase Brand Awareness
  • Produce content that drives sales
  • Develop a Brand Positioning Strategy
  • Build on Customer Loyalty
  • Align sales and marketing
  • Improve Customer Experience
  • Enhance your sales presence
  • Drive Sales Force Effectiveness

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