B2B MARKETING CAMPAIGNS
B2B Marketing Campaigns involve communicating your message with intent and a call to action in the most effective way to increase share of wallet from your existing customers and acquire new business.
Campaigns That Work
We help you design and execute purpose-led marketing campaigns to deliver real profitable results. We provide an integrated marketing approach that works.
Lead Generation
Acquire new customers, defend and grow your exisiting customers and re-activate inactive customers. We support your selling effort with tailored lead generation.
Medium Selection
The right mix of marketing mediums used together to showcase your brand promise and key messages. Critical to the success of your campaign.
INDUSTRIAL MARKETING CAMPAIGN GUIDE
With our Campaign Guide you’ll have access to our way of crafting winning marketing campaigns underpinned by your objectives, strategy and measures for success..
Learn how to design and deliver a successful marketing campaign with proven ROI.
MARKETING CAMPAIGN
CASE STUDY
Learn how a lead generation marketing campaign helped this leading steel fabrication company attract and win new customers within specific industrial sectors and geographies in Australia. Our lead generation campaign work is on show, helping Genis Steel grow profitable market share and arm their sales force with high volume qualified leads.
A clever mix of marketing communications were developed and employed utilising a mix of digital channels to effectively execute the campaign. This is an example of B2B marketing at it’s best for an industrial company looking to grow and generate new business.
B2B MARKETING CAMPAIGNS WITH INTENT
Instead of forcing your way into your target buyer’s headspace, we try to get them to invite us in. We work hard to gain their consent and provide them a fair exchange for their information and attention. Evolving to B2B Marketing Campaigns that are intent based is the best way to deliver value to customers and prospects through targeted brand messaging based on market insight.
Each stage of the customer journey is mapped to create a partnership between the customer and your brand. At every touch point, they should receive the value exchange to urge them to the final stage – trial, quote, or purchase.
THE IMPORTANCE OF CUSTOMER EXPERIENCE
Be it customer service, product quality, your operational capabilities or just the way your customers feel about you – customer experience rises to the top as a key driver of loyalty.
Everything you do – the way you execute marketing, research, communications and more – all play a role in shaping your customer’s experience. Designing B2B Marketing Campaigns that leverage customer experience may be the single most important investment you can make.
Related Reading: B2B Reactivation Campaigns That Work
Other Reading: How Should Marketing Campaigns Impact Marketing Strategy?
HOW WE WORK WITH OUR CLIENTS?
We listen to understand. And then base our marketing work to deliver real results and return on your investment. We employ the following systems:
Project Work
For industrial companies that have a specific project that demands a creative brief and execution. Includes: web site development, lead generation campaigns, content work, social media schedule and execution, etc.
Retainer Options
Allow for a given amount of hours per month to be spent on your business, brand, products, services and customers. The monthly budget is decided by you and stays fixed to ensure you stay within your marketing budget.
Workshops
Our targeted workshops will help develop and deliver real outcomes for your business. We work on the key priorities with your leadership team to create the environment for the delivery of great ideas and real outcomes.