MARKETING MANAGEMENT

Marketing Management involves planning and executing the communication, promotion, and campaign development of products, services, and ideas to deliver customer value – involving the following key steps:

Develop Your Strategy

We help you build marketing strategies to concentrate your resources on the opportunities that will provide the greatest return on marketing investment for your business.

Execute Your Actions

Your marketing actions will outline the key marketing tactics you aim to employ, With this in mind, we work closely with you to fully understand your key objectives.

Create The Brief

The Creative Brief aims to clarify your marketing purpose, strategy and tactics for any given program or initiative to be employed – utilising the most effective mediums.

MARKETING MANAGEMENT
CASE STUDY

Learn how our approach to marketing management helped this leading steel company deliver an innovative service offering for their clients serving the construction, civil, transport, mining, and energy industries in Australia. Our marketing work is on show, helping BlueScope protect margin, grow sales volumes, and strengthen customer relationships.

We planned and delivered a unique approach to industrial marketing content. Relevant, engaging, and market insight based content was curated. In addition, tailored lead generation campaigns utilising a mix of mediums and telemarketing delivered real bottom-line results for BlueScope – generating a 20:1 ROI.

Five Components to winning with Marketing Management

1. Market Research

Learn more about your target audience: what are their key business challenges, operational bottlenecks, and unmet needs. This will allow you to design a winning approach to marketing management – linked back to the specific customers you serve.

2. Create a Point of Difference

In a world where we have too many choices and too little time, the obvious thing to do is just ignore. If your brand, products, services, and ideas stand out, they will be noticed and that is the essence of successful Marketing Management.

3. Engage Your Market

Your customers and prospects will begin to take notice if you start to engage for all the right reasons with your marketing. Don’t communicate what you do and how you do it. But why you do it – this is the key to designing unbeatable marketing management.

4. Build Purpose

You need to be driven by a cause, a higher purpose, even a belief. You need to believe in why you do what you do. If you talk about what you believe and your values – you will attract those who believe what you believe. This will allow you to influence and ultimately change the minds and hearts of your target segments.

If you want your marketing to be accepted and remembered – you need a tipping point. And that’s the point where you gain momentum and win the market place. Your first step is to get your people and stakeholders to believe in your purpose and values before your customers and markets can.

5. Define Leadership

You need to inspire and excite. The market follows those who lead. And it’s the brands that challenge, create change and have the ability to inspire the people around them who will win with their Marketing Management.

We listen to understand. And then base our marketing work to deliver real results and return on your investment. We employ the following systems:

Project Work

For industrial companies that have a specific project that demands a creative brief and execution. Includes: web site development, lead generation campaigns, content work, social media schedule and execution, etc.

Retainer Options

Allow for a given amount of hours per month to be spent on your business, brand, products, services and customers. The monthly budget is decided by you and stays fixed to ensure you stay within your marketing budget.

Workshops

Our targeted workshops will help develop and deliver real outcomes for your business. We work on the key priorities with your leadership team to create the environment for the delivery of great ideas and real outcomes.

We are excited about making this a destination for learning, exchanging ideas and sharing our passion for Industrial Marketing.