Marketing For Industrial Products - Industrial Marketers Melbourne

Marketing for industrial products is very different to other forms of marketing. This type of marketing must involve a deep understanding of your customer’s challenges and business requirements.

Matching these challenges and requirements to your product benefits is the key to success. This will position your products in a very different way to the alternatives – your competitors’ products. To achieve this you need to not only have quality products; you need to ensure the benefits delivered are truly valued by your customers.

This value needs to be articulated to create marketing messages that will appeal to your target market segments. That will catch their attention. And help you engage with them in a memorable way.

So you need to consider what things are most important to the customers who will buy your products and use your service. These may comprise:

• Reduction of risk – no quality issues;
• Function – no rework or downtime;
• Warranty – guarantee of support;
• Lead Times – no delays.

If you sell large quantities of these products, include information about technical support, customer service, delivery and availability. This will seperate you from the pack and position your products as leaders in their categories. You then need to go where your customers are. Market your products using mediums that will appeal to these customers.

Related: Download your free Marketing Strategy Guide

More Reading: Why B2B marketing is different

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ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.