INDUSTRIAL ACCOUNT BASED MARKETING GUIDE

Learn how to craft a knock-out Account Based Marketing (ABM) campaign to achieve the ROI with your marketing and business objectives. You’ll have access to our secrets in ABM campaign development, creative execution, and measurement.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing efforts. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. You can contact Peter on 1300 269 422 or to request your free 30 minute consultation click here.

A DISTINCT WAY TO DESIGN YOUR ABM PROGRAM

Doing things differently is difficult and demands creativity and lots of hard work. To design your next knock-out ABM program – you’ll need to: –

Set Your Objectives

What would you like your to accomplish with this ABM program? What metrics will you use to measure success? In order to be successful you’ll need to need to set your ABM strategy.

Get Creative

A new and innovative idea that will win you greater share of heart and wallet from your clients will set your ABM program on fire in markets that are considered laggards and resistant to change.

Test and Measure

Test multiple ABM approaches and measuring every step of your programs. This will be essential for future success and improvement. We recommend downloading our ABM Guide.