Industrial Marketing Tactics That Work - Industrial Ideas

Industrial Marketing Delivering ROI

Industrial marketing involves knowing customers and their challenges, innovating solutions to those challenges, and communicating those innovations in a way that creates real and tangible value for a carefully defined target market.

Profit is a reward for delivering value to a satisfied customer. Because of this, industrial marketing must be more than a business function or activity, of “things we do to get to the sale.”

We encourage our clients to simplify their message to engage with the right audience (who matter most to their business). By employing the following industrial marketing tactics – your marketing will cut through and deliver a real return on investment:

1. SOCIAL MEDIA

You cannot ignore social media. As you build momentum, you’ll find posting on social media to get easier over time. You need time and the right mix of content to do this. Post your thoughts. Post your products and services. Post client work. Post anything that will be relevant and useful to help your audience either learn more about you and your business, or about the industry that you’re in. Use direct messages on platforms like LinkedIN and Instagram to reach out to your audience or even to engage with potential customers who might be looking for your products and services. This one of the very powerful industrial marketing tactics.

2. VIDEO CASE STUDIES

One of the most effective ways to get the word out on your business is to create video case studies or how-to-guides. Let your customers market your business with their testimonials. Or teach your audience something useful. Walk them through it with a how-to-guide. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales revenue. YouTube is the second largest search engine behind Google. Whenever someone wants to learn something in a visual way they go there. The hardest part? Hearing your own voice playing back and even seeing yourself. You get used to it over time. But you can’t ignore the visibility and reach of YouTube so get out there and start making authentic and useful videos.

3. MARKETING CONTENT

If you don’t have a blog or e-newsletter for your business, then you need to start something immediately. When you do blog, don’t post lazy content. Think about adding value. Worried about revealing all your business secrets? Don’t be. Give it away. Give your audience so much value that you instantly become an authority in their eyes. This is one of the most powerful industrial marketing tactics you can use to market your brand and become the thought leader in your industry.

4. SEO & WEB WORK

This is a critical area of marketing that we partner with the specific web experts. Using the right “key words” to ensure your website appears at the top of search engine pages will make or break you. If you create your content for your customers to convey an engaging, unique and memorable message – getting someone to identify the “key words” required to provide you with greater exposure will be easy.

5. EMAIL MARKETING & LEAD GENERATION

Part of any good sales funnel is going to be an email marketing sequence, followed up with clever telemarketing. Use your emails to build a relationship. Then use the email responses and clicks to segment your list. For example, if someone clicks on a specific link, they’ve clearly shown an interest. Identify them and reach out. When you do send emails, always test. Test everything.

You never really do know what’s going to be the most effective until you pull the trigger and really test it out. This will help you understand what your audience responds to better, making you a better communicator, and better able to sell to your customers.

WIN WITH YOUR INDUSTRIAL MARKETING TACTICS

The rules have changed but the B2B marketing game remains the same. Design and execute work to communicate and deliver your winning value proposition. Do this and you are sure to increase share of wallet from your existing customers, re-activate lapsed customers and generate new business from acquired prospects.

You don’t have much time, as your target audience and lapsed customers are searching for other alternatives as we speak. You have great work to do, all in the service of your customers.

To learn more download your Marketing Brand Activation Guide.

Related: Communicate your Brand Promise

INDUSTRIAL BRAND ACTIVATION GUIDE

Learn how to activate your brand, increase brand awareness and engagement levels. You’ll need to consider 5 key questions to be customer driven, enhance customer experience and set your brand up to win for the long-term. It’s the brands that challenge, create change and have the ability to inspire the people around them who will win with their Brand Activation Strategy.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.