HardHat was looking to increase brand awareness and communicate with their clients serving specific industry sectors.
KEY CHALLENGES
The Key Challenges faced included:
Brand Awareness
HardHat needed to activate its brand to showcase its solutions tailored to miners, mining companies, and businesses serving the construction sector.
Grow Market Share
The HardHat team aimed to grow brand awareness and market share in these key industry sectors and specific geographies in Australia and New Zealand.
Capabilities
Work had been undertaken to promote the core capabilities of HardHat. This work had to be communicated in a relevant and personalised way.
OUR SOLUTION
An integrated marketing program was developed and executed for HardHat.
White Paper Development
We planned and delivered a distinct approach to content. In-depth interviews were conducted with key stakeholders to develop White Paper content – positioning HardHat as a thought leader.
EDM Communications
Marketing communications to showcase the HardHat value proposition were developed from EDM communications to Animated Explainer Videos.
Industry Messaging
Simple messaging and clever industry-specific insights delivered the HardHat solution to the intended target audience in a relevant and hard-hitting way.
Construction Explainer
We planned and delivered a distinct approach to video content. Explainer videos were produced with custom animation, detailed graphics, scripting, and voice-over.
Resources Explainer
These videos explained the HardHat solution in a simple manner. Targeted purely to the Resources sector – this video more than delivered for the HardHat brand.
Resources Executive
Tailored messaging and clever animation positioned the HardHat brand and solution to resonate with the target audience: – “The Hard Made Simple”.
