Here are five tough-minded reasons why the generosity involved with sharing your ideas is the best strategy for individual and business prosperity:
1 – You’ll build an outstanding brand. By becoming a knowledge guru, sharing your network, and being a compassionate partner, you’ll differentiate yourself. You’ll be useful, memorable — special.
2 – You’ll create an experience. Business is not just about what you know — it’s about whether you can break through the clutter and information overload. When you represent knowledge, opportunity, selflessness, and intimacy, you are not just a smart colleague; you are fun, interesting, and valuable.
3 – You’ll get access to people’s attention. The scarcest resource in business is attention. How do you convince people to really pay attention to what you’re saying or to give you advice that you need? People with outstanding brands and people whom others are eager to deal with attract undivided attention. This produces results.
4 – You’ll harness the power of positive presumption. Making progress means making change. One of the biggest obstacles to change is getting people to trust you. Business people embrace the power of building relationships with a deep level of trust. Your colleagues will presume that your arguments hold water, that your recommendations are solid, and that your referrals are valuable. They’ll presume that you have their best interests at heart (which you do). This is a powerful advantage.
5 – You’ll receive exceptional feedback. There’s one last tough-minded reason to share what you know: You’ll learn whether your knowledge has value. If you are eager to offer people knowledge, they will be eager to give you helpful feedback in return. They’ll tell you which ideas worked out well and which didn’t work out so well. They’ll tell you which contacts were helpful and which weren’t. They’ll keep talking to you. And you’ll keep learning from them.
So don’t hold back share your knowledge and good things will come. We bring great ideas to life for industrials. We will help you execute remarkable work linked to profitable growth – from the simplest of ideas. If you’d like some help with your approach to industrial sales and marketing, let’s chat.
Related: Download your free Marketing Strategy Guide
Other Reading: How Marketers Can Overcome Short-Termism
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ABOUT THE AUTHOR
Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.
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