Creative Industrial Marketing

Life and business as we know it has changed. Not surprisingly, some industrial companies will pause or cut back on their marketing efforts due to market conditions, and sentiment. That’s understandable.

Whilst other industrial companies will step up their game, be creative with their marketing, and seize the opportunity to position themselves to be there for their customers to offer a much better alternative to their competition.

So what can you do as an industrial brand right now?

The creative industrial brands and marketers will take advantage of the current market environment. Creating content to provide confidence back to their customers, sharing openly about the operational changes their companies have made to keep and grow their business. These brands and marketers will let them know about the changes on the shop floor, in production, sales, and finance. Reassurance will go a long way in winning their trust and earning customer loyalty.

They will also continue to run knock-out campaigns and communications, linked to their brand promise and supporting value propositions. Always communicating what their brand stands for and what that means for their customers and markets they serve.

Here are 3 ways to deliver creative industrial marketing that will resonate with your customers, now and for the future:

1. Engage – do some research and ask your customers some direct questions. What’s their biggest challenge right now and how could you help? Consider how your company can change, improve, and innovate to support.

2. Connect –  be more present than ever. Send constant reminders and subtle messages about your journey; what you’re learning as a company, and how you’re adapting. This will provide a level of confidence and positivity to your customers.

3. Remind – remain front of mind, remind your audience with creative communications so that they will think of you first when they really need you.

The key to building creative industrial marketing programs is to have a strategy that works. There’s never been a better time to craft your industrial marketing strategy to build innovative ideas to grow profitable market share.

Related: Download your Marketing Strategy Guide

Other Reading: 6 Ways to Grow A Company

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ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.