CMTP was looking to grow brand awareness and increase profitable sales revenue from both existing and new customers within select industries.

The Key Challenges faced included:

Brand Awareness

CMTP needed to boost their brand awareness to showcase their packaging solutions tailored to their identified target audience.

Grow Market Share

The CMTP team also wanted to grow profitable sales in select key industries and specific geographies in Australia.

Capabilities

Work had been undertaken to promote the core capabilities of CMTP. This work had to be communicated in an effective way.

A tailored brand activation program was developed and executed for CMTP.

Tailored Content

We planned and delivered a distinct approach to web content. Relevant and engaging content was curated.

Differentiation

Marketing communications to showcase the culture of CMTP, their values, and people were designed and delivered.

MEDIUM SELECTION

The right mix of marketing mediums was selected to appeal to the specified key industry sectors.

Product Fact Sheets

Product Fact Sheets and Brochures were designed and tailored for a specific target audience.

Capability Statements

A clever mix of B2B marketing communications was executed for Industry Events and Customer Presentations.

Brand Awareness

Existing content was re-purposed to ensure the market was made aware of the CMTP brand values and promise.