THE KEY BENEFITS OF HIRING A MARKETING AGENCY

If you’re on the look-out for a marketing agency, look no further – we’ve put together a list of key benefits to consider when hiring a marketing agency.

Resist the temptation of making marketing a DIY activity. Here are 5 key benefits of hiring a marketing agency to deliver on your requirements:

1. Marketing expertise and capability

When hiring a marketing agency, you get access to expert content writers, search engine optimisation professionals, social media professionals, graphic designers, photographers, videographers, and web design professionals as well.

When you outsource your marketing, you get to expertise and capability all at once.

2. You can’t see yourself from the outside

You’ve worked hard to create products and services that you believe to be of value. However, understanding what the market and your customers value is completely different.

A marketing agency has an outsider’s viewpoint and is less likely to get caught up in your internal viewpoint. They will listen to your customers, ask questions, and test the markets you serve.

3. You don’t need to train agencies

When hiring a marketing agency, you won’t need to send employees to an extensive training program, or pay for them to attend a seminar. Any reputable marketing agency will arrive qualified, experienced, knowledgeable, and ready to work for you.

Marketing agencies come with a track record of delivering results. Keep in mind, you will need to allocate some time to share information on the specific needs, challenges, and quirks of your business.

3. Marketing is different. 

Marketing, like selling, can’t really be taught. It’s an art. It involves a combination of creativity and realism to execute work that delivers profitable outcomes. Specialist marketing agencies who dedicate their work to specific businesses and markets will more likely succeed.

4. You can easily scale up your marketing efforts

Under a traditional in-house marketing operation, the only way you can increase the output of your marketing team is to hire more employees.

But marketing agencies already have an arsenal of contractors and workers on hand that can be called upon at a moment’s notice if you want to employ a bigger, bolder strategy.

Plus, agencies have the experience to help you scale faster. Your marketing agency should be able to adapt to your needs and help you with all of your marketing needs as you grow.

5. You keep up with the latest marketing trends

What in-house marketing department has time to read up on all the latest social media, SEO, content marketing, and branding news? Usually they are so buried in day-to-day tasks, there is no room to grow, change, and evolve.

The majority of reputable marketing agencies take education very seriously, investing time into keeping updated with the latest trends, tools, technologies, and strategies to serve you better.

Asking the following key questions may help to determine the best marketing fit:

💡Who will be the main point of contact day-to-day? How will we communicate?

This is a key question to determine the level of attention you will receive, and the right fit for your marketing requirements.

 💡How do you manage projects?

It’s important to determine how key projects will be managed and measured. Check on:

• Project management tools (such as Asana)
• File sharing/hosting (such as Dropbox)
• Document editing (such as Google Docs)

💡 How is your agency structured?

There are many different ways to structure a marketing agency. Not all will work well remotely.

Most have contractors and full-time employees, and maybe a partnership with other businesses. It’s important to know which aspects of your work will be handled in-house and which will be outsourced.

💡 How do you handle any issues or challenges?

Ask your marketing agency what processes they have in place for making sure everything runs smoothly – and how they handle short-notice requests.

The secret to any long-term relationship is open and transparent communication. Before you choose a marketing agency make sure you’re both on the same page. Here are eight ways to determine if they are the right fit for your business:

1 – Vertical. Do they really understand your industry’s audience?

2 – Specialisation. Are they a B2B industrial marketing specialist?

3 – Capabilities. Do they have the expertise you are you looking for?

4- Process. Do they have a documented proposal for how they work with their customers?

5 – Experience. Do they have a track record of delivering results?

6. Accountability. Do they have the ability to demonstrate progress?

7. Culture. Does their work philosophy fit with your company culture?

8. Cost. Their pricing should reflect the value they bring to the table.

MARKETING SOLUTIONS FOR YOUR BUSINESS

Finding the right marketing agency that will understand your specific business challenges and marketing requirements can be a daunting task. Looking for the right marketing partner takes a leap of faith and trust. Our team works hard to become an extension of your business, to help you get the most out of your marketing efforts. We understand the industrial buying cycle and the buyer journey. We have worked in pockets of your key industries for years, supporting industrial brands to create and communicate customer value.

OUR CAPABILITY STATEMENT

Learn more about the way we work. Our industrial marketing services are guided by a simple set of behaviours: transparency, agility, accountability and creativity, along with a solutions-driven approach to all the work we undertake. Win with tailored and dedicated industrial marketing your customers and markets demand.

At Industrial Ideas, we employ the following marketing systems:

Project Work

For industrial companies that have a specific project that demands a creative brief and execution. Includes: web site development, lead generation campaigns, content work, social media schedule and execution, etc.

Retainer Options

Allow for a given amount of hours per month to be spent on your business, brand, products, services and customers. The monthly budget is decided by you and stays fixed to ensure you stay within your marketing budget.

Workshops

Our targeted workshops will help develop and deliver real outcomes for your business. We work on the key priorities with your leadership team to create the environment for the delivery of great ideas and real outcomes.