Finding the Right Marketing Consultant

Finding the right marketing consultant that understands your specific industry challenges and marketing requirements can be a daunting task. Before you start your search, you may want to compile a list of questions to test their credibility, such as:

• How much experience do they have working with clients like you?
• Are they willing to sit down with you and listen to your requirements?
• Do they understand the biggest marketing challenges in your industry right now?
• How do they structure their costs for marketing services?

An experienced marketing consultant should be willing to meet with you early in the process to answer your questions and provide the information you need to make an informed decision. You may also want to ask yourself: Do I like them and are they right for our business?

Selecting Your Marketing Consultant

Once you’ve narrowed it down – here are eight ways to determine if they are the right fit for your industrial business:

1 – Vertical. Do they really understand your industry’s audience

2 – Specialisation. Are they a B2B industrial marketing specialist?

3 – Capabilities. Do they have the expertise you are you looking for? These capabilities may include: research, brand, communications such as email marketing and social media, case studies, data sheets, etc. graphic design, photography, video production, web development, web analytics and search engine optimisation (SEO); and more, depending on your specific requirements

4- Process. Do they have a documented proposal for how they work with their customers?

5 – Experience. Do they have a track record of delivering results?

6. Accountability. Do they have the ability to demonstrate progress?

7. Culture. Does their work philosophy fit with your company culture?

8. Cost. Their pricing should reflect the value they bring to the table.

The secret to any long-term relationship is open and transparent communication. Before you choose a marketing consultant make sure you’re both on the same page.

Related: Download your Marketing Strategy Guide

Other Reading: The Ultimate Marketing Machine

INDUSTRIAL MARKETING STRATEGY GUIDE

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ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.