Founded in 2016. Industrial Ideas is a B2B industrial marketing agency based in Melbourne, Australia. We exist to help industrial companies plan, execute and measure marketing programs that produce real, bottom-line results. Our core capabilities comprise:

Industry Experience

Led by Peter Zafiris, with over 20 years experience in industrial sales and marketing. Peter has worked with some of Australia’s leading industrial brands, and brings a wealth of industry knowledge matched with marketing capability to all client projects.

B2B Marketing Support

Surrounded by a great team of researchers, graphic designers, creatives, photographers, videographers, telemarketers and copywriters; Industrial Ideas can help you improve your bottom line with our distinct approach to marketing.

Our Core Values

Our industrial B2B marketing services are guided by a simple set of behaviours: transparency, agility, accountability and creativity, along with a solutions-driven approach to all the marketing work we undertake.

OUR CAPABILITY STATEMENT

With our Capability Statement you’ll have access to our B2B marketing services and core capabilities that will help you start to unlock real marketing solutions.

Learn more about the way we work with our clients. Our industrial marketing services are guided by a simple set of core values and principles; along with an innovative approach to all the work we undertake.

Tailored Approach

We listen to understand… And then we do things differently to get our clients involved in the key industrial sectors of manufacturing, construction, mining and energy the return on investment they deserve.

Dedicated and Targeted

Our team works hard to become an extension of your business, to help you get the most out of your marketing efforts. Whether you already have your own Marketing department and need support, or are looking to outsource Industrial Ideas can help.

Innovative Solutions

We aim to deliver solutions that create change, provide profitable growth and attract new business to the most powerful of industrial brands. That’s what we stand for as a marketing consulting agency dedicated to industrials.

We listen to understand. And then base our marketing work to deliver real results and return on your investment. We employ the following systems:

Project Work

For industrial companies that have a specific project that demands a creative brief and execution. Includes: web site development, lead generation campaigns, content work, social media schedule and execution, etc.

Retainer Options

Allow for a given amount of hours per month to be spent on your business, brand, products, services and customers. The monthly budget is decided by you and stays fixed to ensure you stay within your marketing budget.

Workshops

Our targeted workshops will help develop and deliver real outcomes for your business. We work on the key priorities with your leadership team to create the environment for the delivery of great ideas and real outcomes.

Industrial Marketing Agency based in Melbourne

We’ve worked with some of Australia’s biggest and most complicated B2B industrial brands. Some of the clients we have worked with include:

• BlueScope
• Toll
• Premier Cranes & Rigging
• CMTP
• Toyota Tsusho
• SCHÜTZ Australia
• Drasol
• Enirgi Power Storage

Our industrial marketing agency services are dedicated to industrial companies serving diverse and fragmented markets in Australia. Our B2B marketing expertise can enhance your brand, develop your market offer and help your sales team connect your product, service or solution to the right buyers.

Industrial marketing is all about the process of creating, communicating and delivering customer value. For industrial companies, differentiating your value can be difficult.

As the industrial marketplace becomes even more crowded, it can be a difficult task to really distinguish your brand. If you can’t effectively position your brand, products, services in a different, more discerning light, you will compete on the basis of price, like a commodity.

Your industrial marketing tactics must become disruptively human to appeal to the full range of rational and emotional variables your buyers employ. We will help you transform your marketing so you can take the lead in crafting messaging and communications tailored to your specific target markets.