INDUSTRIAL SALES AND MARKETING ALIGNMENT GUIDE

Learn how to lay the foundation for getting sales and marketing to play nice in your company. Understand the causes of misalignment in order to develop a strategy to set your brand up to win for the long-term. You’ll have access to the recommended improvements to achieve to get the sales and marketing handshake to stick.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing efforts. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. You can contact Peter on 1300 269 422 or to request your free 30 minute consultation click here.

SALES AND MARKETING ALIGNMENT REQUIRES COMMUNICATION AND INTEGRATION OF KEY ACTIVITIES

Identifying factors that cause misalignment is just the first step toward overcoming them. The following is a look at some of the most practical actions to build or improve marketing and sales alignment: –

Identify Opportunities

Identify opportunities for the sales and marketing teams to collaborate – this will help create a culture and spirit of collaboration between the two functions and is the most important first step to achieving alignment.

Open Communication

Open communication channels at all levels to encourage employees and leaders to be transparent and honest with information. Set an example at the highest of levels to eliminate blame and independent thinking.

Purpose and Direction

Openly discuss purpose and direction – each team needs to understand each other’s purpose. Secrets, politics and closed doors do little to help the cause in creating alignment between sales and marketing.