The 5 Key Benefits Of B2b Brand Consulting

B2B Brand Consulting has its benefits – awareness, activation, recall, influence, and financial stability.

As some brands age and grow, they increasingly focus on internal matters; having great difficulty freeing themselves from legacy businesses and approaches. These brands can sometimes forget to innovate and as new business models make their way into the market, they start to become irrelevant and extinct.

B2B Brand Consulting can help provide a new way of thinking to break out of legacy thinking and build a new way forward.

5 KEY BENEFITS OF B2B BRAND CONSULTING

1 – B2B Brand Positioning

B2B Brand Consulting with a positioning strategy ensures your brand stands out and cuts-through in its category – it gives customers a reason to choose your brand over competitors. An effective positioning strategy provides customers with a predisposition towards your brand, and an increased willingness to trial your products and services.

2. Shortens the Sales Cycle

B2B Brand Consulting with a thought leadership approach allows your brand to shorten the sales cycle, handle objections, and charge/sustain a price premium. Thought leadership will enable your brand to build trust with its key stakeholders – customers, employees, shareholders, distributors, partners, intermediaries etc.

3. B2B Brand Loyalty

Loyal customers, brand advocates, and even evangelists will be generated from a solid B2B Brand Consulting strategy. Loyalty can be seen as a long term growth strategy for most B2B brands. A loyal customer’s input makes marketing messaging and sales pitches more credible. Brand advocates bring in new leads and serve as a great reference point. They also influence the market’s perspective through publicly sharing positive experiences with your brand as well as branded content on their social media channels.

4. Culture

B2B Brand Consulting will help attract and retain the best employee talent. Your culture will be enriched and key relationships strengthened with HEART:

Humanise your brand – ensure your people are part of the process.

Educate about change – communicate openly and inform your people and customers.

Assure stability – provide assurance and build trust.

Revolutionize offerings – relentlessly improve.

Tackle the future – look forward with optimism.

5. The Financial Pay-Off

Markets tend to shift, so brands must keep looking for new sources of growth. To do that, B2B Brand Consulting will help build a growth platform: an operating system underpinned by sales and marketing capabilities – built around the core foundation blocks of alignment, speed, and leadership.

B2B BRAND CONSULTING – FINAL WORD

Companies who succeed with the support of B2B Brand Consulting work hard at crafting their story to help their people, customers and key stakeholders at all levels understand what changes are in store, what they are striving for, and why. Brand growth today drives not just business performance, but survival itself.

Related: Download your Brand Activation Guide

Other Reading: 6 Ways to Grow A Company

INDUSTRIAL BRAND ACTIVATION GUIDE

Learn how to activate your brand, increase brand awareness and engagement levels. You’ll need to consider 5 key questions to be customer driven, enhance customer experience and set your brand up to win for the long-term. It’s the brands that challenge, create change and have the ability to inspire the people around them who will win with their Brand Activation Strategy.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.