Developing Captivating B2B Marketing Content

Developing captivating B2B marketing content requires a true understanding of your audience.

• What will they be interested in seeing, reading and engaging with?
• What will appeal to them?
• What will help them with their businesses, products and services?
• And what will they remember about you?

At Industrial Ideas, we have found there are FIVE keys to creating captivating B2B marketing content:

1. Videos

Video can achieve multiple objectives: improve your B2B marketing content with providing customer case studies and how-to-guides. Whether they are simple videos, like a live video feed for an event, or high quality, like a customer case study, B2B marketers and business owners of industrial companies must maximise their investment in this form of content. Incorporating video into your overall marketing strategy will involve developing your content in stages, so think ahead and map out your video work using a calendar.

2. Blog Posts

Posting regularly on your website will improve your B2B marketing content. Share your content on the social media channels your audience is on to create a wider following. They’ll get to know you better and start to understand your identity, value and purpose. It’s important you are authentic and true to your brand with this form of content. Don’t push your products, but inform with the value you offer. Make your message memorable and hard-hitting. This is your time to have some fun with your content!

3. Infographics

Use the clever infographics to get your message across in a simple yet distinct way. Using a combination of infographics to simplify core offerings, products, concepts, will help display information, while attracting backlinks and adding visual interest to your marketing material. You can also repurpose your infographics for other mediums such as social media ti help with your B2B marketing content strategy.

4. Reports

Reports can provide information to your audience in a tailored manner. If you’re aiming to become a thought leader in your industry, reports will generate content in an engaging manner. You can also sprinkle a little personality into your Reports using interesting statistics, important takeaways, and valuable data.

5. Webinars

The more niche and specific your webinars are the better. You can use a Q&A format to interact with viewers, creating organic discussion around your products, services, value or industry challenges.

B2B marketing content can become captivating when it’s done correctly. It takes hard work, testing and some risk taking to get it right. Remember – the right type of content will pack a powerful punch for your industrial business.

Related: B2B Marketing Content That Connects

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ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.